By Adam Wright, President, CEO and co-founder of Associated Graphics (AGI).
This article is featured on Inc.com
I used to be a professional race car driver. A big part of the job was securing sponsorships for the car to communicate brand messaging while on the racing circuit. It was an effective strategy for reaching masses of consumers both in person and via television. I became interested in the marketing aspect of it all.
As my racing days came to an end, I decided to take a major leap of faith and, along with a partner, opened my own vehicle graphics company. I saw there was a marketing gap in this arena, and felt it was important for brands to engage with consumers while they are on the road. Whether people are at a rest stop, on a job site, in a hotel parking lot or in a traffic jam, they are still consuming a brand's message that appears on the side of a company car, van or bus.
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